Sheila Robinson

Many Factors Affect the Value of Your Homes in Today’s Market…

LOCATION:

• Location is the single most important factor in determining the value of your home.

COMPETITION:

• Prospective buyers compare your property against competing properties.
• Buyers wil perceive value based upon properties that have sold or are available in the area.

TIMING:

• Property values are affected by the current real estate market.
• As the real estate market can not be manipulated, a flexible marketing plan should be developed which analyzes the current marketing conditions and individual features of the property.

CONDITION:

• The condition of the property affects the price and speed of the sale.
• As prospective buyers often make purchases based on emotion, first impressions are important.
• Optimizing the physical appearance of your home will maximize the buyer’s perception of value.

PRICE:

• Pricing your home properly from beginning is an important factor in determining the length of time it will take to sell your home.
• Reviewing this home marketing plan will assist you in determining the best possible asking price.
• The buyer looks for relative value, so the price of your home will determine whether the buyer buys your home or your neighbor’s home!